Blogs
Dragon revisits a classic: discover The Box 2.0 Polarized
Available at Boutique Homies (Chicoutimi, Alma, and online), the Dragon The Box 2 2.0 Polarized combines a streamlined design, universal comfort thanks to an adaptable bridge, and maximum protection with its Lumalens Smoke polarized lenses . A revisited model of a classic Dragon, which embraces the brand's heritage while adopting a resolutely contemporary aesthetic. The "fast shades" style Oversized sports sunglasses are making a massive comeback. Inspired by performance models from the 90s and 2000s, they're now making their mark in both fashion and streetwear. Oakley brought this style back to the map with its Flight Jacket and futuristic silhouettes, but Dragon has come up with a hard-hitting alternative: The Box 2.0 Polarized . With their angular, glossy white frames and silver-mirrored lenses, they combine bold aesthetics with everyday comfort. Thanks to the polarized Lumalens lenses, vision remains clear and precise, whether you're riding, walking around town, or relaxing in the sun. The Dragon The Box 2.0 embodies exactly what the current vibe is looking for: an accessory that protects, but above all, makes a statement. It's the perfect pair to follow the "fast shades" trend without going overboard, a mix of function and fashion .
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New Winter 2026 Programs
Thought you'd seen it all? For winter 2026, we're launching a series of initiatives to simplify your life, make your gear more accessible, and give you even more reasons to ride all the time! At the heart of these new features: trade-in credit. Bring back your old board, leave with a new one, and take the opportunity to get properly equipped for the season. Trade-in credit: your old board can still be useful to you This winter, we're launching a pilot project: trade-in credit . The principle is simple: bring in your board (3 years old or less, from a brand we sell) and get an instant discount on the purchase of a 2026 board. No credit note, no delays. Just a direct and accessible way to upgrade to newer gear. The traded boards will be resold at a low price to other enthusiasts. A way to keep equipment moving, curb overconsumption, and keep more well-equipped riders on the mountain! Only 20 spots available this winter – we're testing the waters with personalized, seamless service, rooted in our expertise. Whether you're new to boarding or a seasoned rider, this is your chance to ride better for less. To remember: Valid only on the purchase of a 2026 board Your board must be 3 years old or younger Only brands sold at Homies are accepted Board for board only (not valid on boots or accessories) The decision to resume rests with our team on site The discount is applied immediately, in store No credit note, no deferral Offer cannot be combined with other promotions. Only 20 places for winter 25/26 Free ski ticket: Vali or Mont-Ed The first 100 people to purchase a 2026 board in store will receive a free ski ticket for Vali or Mont-Ed. A new board and a day in the mountains are a great way to start winter. Offer valid in store only. A free interview When you leave with a 2026 board, we offer you a complete service—waxing and sharpening included. On the house! You start the season with a board that rides at its full potential. Offer valid in store only. Private sale with a pro Need advice on choosing your board or optimizing your equipment? You can now book a private sale with one of our snow consultants. We'll take the time to chat with you on-site or by phone to help you find the setup that's right for you. Available in store or by phone. Reserve your time slot here . Why visit Homies this winter? Because we know the terrain. We don't just sell boards, we ride them. Trade-in credit is our way of keeping it accessible. Ski tickets, free maintenance, personalized advice—everything is designed to ensure you arrive on the mountain equipped, confident, and ready to ride.
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How to choose your back-to-school bag
Summer flies by, right? August means a return to reality. Whether you're heading back to school, college, work, or simply a more regular routine, one thing's for sure: you need a practical bag to keep up with you everywhere you go. Here are our tips for choosing the perfect backpack for your lifestyle – and some favorite models available at Homies. 1. What will you use your bag for? Not the same need if you carry a laptop, 500-page manuals or just your lunch and a bottle of water. For school or work : Look for a bag with a padded laptop compartment, multiple pockets to keep your gear organized, and comfortable straps. 👉 Check: Herschel Little America, Eastpak Padded For everyday life : if you're more of a minimalist, a more compact bag will do the job. 👉 Check: Vans Old Skool, Herschel Heritage For sports or getaways : go for a sturdier bag with more volume, or even a sports bag to carry over the shoulder. 👉 Check: TNF Base Camp, Herschel utility bags 2. Style matters too (obviously) You're going to be lugging your bag around everywhere - so it might as well be presentable. Classic and versatile : Herschel remains a safe bet. Minimalist, elegant, and neutral colors that go with everything. Bold and retro : Eastpak offers classic and timeless colorways. Streetwear vibes : Vans and TNF give you more urban looks, inspired by skate, the mountains or the street. Clean & Technical : For a more techwear or utilitarian look, opt for black models with pockets and functional details, like TNF. 3. Don't forget the accessories A good bag is better with good accessories. Pencil cases : so your bag doesn't become a chaotic mess. Laptop cases : for added protection if your bag doesn't have a dedicated compartment. Fanny packs or shoulder bags : practical for keeping your essentials close at hand. 👉 Discover our entire selection here . Brief, If you're waiting for a sign to change your bag... well, this is it. Come visit us in store or check out the collection online, we have something for you!
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COOLWAY: New favorite brand
Want to wear something other than the same pair of shoes you see everywhere? We have something for you. You may not have stumbled upon it yet, but it might just become your next favorite brand. It's called Coolway . It comes from Spain. And Homies is the first shop in Canada to have it. Coolway is for you if you like the classic look, but want to break away from the mold a little. We think of the Samba, but with more personality. Same lowkey spirit, but with fresh colors, original textures, chunky but lightweight soles, a little more fun. It's the kind of shoe you can wear every day, that goes with everything, but still gives you a little edge . The kind of pair your friends will notice, without really knowing why. Plus, it's ultra comfortable and it's still a well-kept secret (for now). The first pairs are arriving soon in stores and online. So if you like to be ahead of the rest of the world, stay tuned—it's something to be envied.
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Skullcandy – Good sound for your sport
When you think of brands that have always been connected to skateboarding and snowboarding, Skullcandy quickly comes to mind. They've been there from the beginning. They've never just "spoken" to our world—they've become part of it. Skate, snow & good sounds Skullcandy was born in the world of board sports, with the desire to create headphones designed for active people, riders, those who spend their lives outdoors, on the move. – action enthusiasts. No wonder they have a solid team of skaters and snowboarders, whom they genuinely support. It's not a facade: they're there in the parks, on the mountain, in the culture. A notable comeback: the big 2000s headphones We all wore them (or envied them) in the 2000s: the big, colorful Skullcandy earbuds, often seen on snowboarders. Good news: they're back. Today, they're the same bold style, but with more comfort, better sound quality, and most importantly, wireless. Essential Buds: small, powerful, practical If you want something more discreet, the Essential Buds Bluetooth are perfect. Super practical for skating, snowboarding, working out, or even just walking around town. They fit well, the sound is good, the battery lasts a long time—and they don't cost a fortune. In short, the kind of thing you almost forget you have in your ears (until your favorite song comes on). Skullcandy at Homies We have a great selection of Skullcandy products in-store and online – earbuds, headphones, Bluetooth models... perfect for your activities or just to give you a solid look during your next session. You can see them here → Our Skullcandy selection A brand that makes noise for the right reasons In addition to delivering great sound, Skullcandy also gives back: their “ Join Us ” initiative gives access to music to those who need it most, by supporting music education programs for young people. Whether you're nostalgic for the 2000s or looking for your new favorite headphones, Skullcandy is a good choice. Stop by Homies to try them out for yourself!
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Quebec brands at Homies
At Homies, we don't just love overseas brands; we like to support the local scene. There are some really solid businesses happening right here in Quebec. Brands born in alleys, in parks, in garages, by people who truly live the culture. Here's an overview of the Quebec brands we're proud to have in store. DIME MTL Founded in Montreal in 2005, Dime MTL was born thanks to Antoine Asselin and Phil Lavoie, two passionate skaters. Starting out as a skate crew, Dime is now one of the most respected streetwear brands internationally. Known for its minimalist aesthetic, absurd campaigns, and killer collaborations with Vans, Reebok, Asics, and Adidas, Dime offers hoodies, pants, t-shirts, and accessories. Dime is the very essence of Montreal skateboarding! Nineties Entertainment Another Quebec brand we love: Nineties, as its name suggests, draws directly from the skate aesthetic of the 90s. Their designs echo the aesthetic of this era, with vibrant colors, vintage patterns, and a decidedly old-school vibe. Streetwear designed for nostalgics... or those who wish they could live in the 90s. LOVIAH Founded by a team of skaters, Loviah is a streetwear brand that embodies Montreal skateboarding in its purest form. The kind of brand that takes the time to do things right. Loose cuts, sustainable materials, a simple yet powerful look: Loviah creates locally sourced, functional, and stylish pieces designed to move freely. Each garment is designed with meticulous attention to detail and manufacturing. The brand captures the essence of skateboarding while maintaining a responsible and sustainable approach. Mehrathon Mehrathon is both a distributor of iconic brands (Baker, Deathwish, Shake Junt, etc.) and a streetwear brand in its own right. Founded in 2009 in Montreal, the company regularly collaborates with local artists like Matthew Lauricella (Pigeon Boy Art) to offer original collections. It's raw, creative, and deeply rooted in skate culture. Snowboarding Souvenir Souvenir is a crew that decided to give snowboarding a new lease on life. The aesthetic is clearly inspired by the 90s, but the cuts and their technologies are very much of today. Jackets, pants, hats: everything you need to ride in the cold without looking like you've stepped out of a catalog. It's roots, it's true, it's for those who really love snowboarding. ULC Skateboards ULC is Montreal's underground on your board. Known for its striking graphics and support of the local skate scene, ULC designs boards with bite. If you love bold visuals and the raw energy of skateboarding, ULC is for you. Brother Merle Behind Brother Merle is Gab Lalande, a Montreal illustrator and animator with an instantly recognizable style: dark humor, satire, skate culture, and visual absurdities. If you've ever seen his drawings, you know what we're talking about. His works have traveled the world (Thrasher, Birkenstock, Tech Deck, April Skateboards, etc.) and can be found on clothing, stickers, posters, and accessories. Brother Merle is a brand that's both funny and committed, and deeply rooted in the local skate scene. Ambition Snowskate Winter doesn't kill skateboarding—it transforms it. Ambition makes rugged, high-performance snowskates capable of withstanding Quebec's harshest winter conditions. With a focus on quality and innovation, the brand allows skaters to keep shredding even when the snow settles in. 100% made for winter. Homies And of course, we haven't forgotten our own brand: Homies. Designed here, designed for you. Whether it's quality basics, stylish pieces for the city, or gear designed for riding, our house brand reflects our identity, our passion for boardsports, and our love of the local scene. Supporting local brands means supporting the culture that inspires us. At Homies, we strongly believe in the importance of promoting local designers. Come see us in store or online to discover these Quebec brands that deserve all the spotlight!
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Second-hand at Homies
At Homies, we believe in giving clothes a second life—in pieces that have a life of their own, in quality that lasts through the seasons, and in the joy of finding THE piece you won't see on anyone else. And good news: we have everything you need to make you go crazy for thrifting, 100% available in our Chicoutimi boutique. New: our selected vintage section We've just launched a new section dedicated to vintage. There's no need to rummage through dusty bins here: each piece has been selected for its quality, authenticity, and longevity. Whether you're a fan of more classic, retro, or simply different clothing, you're sure to find something you like. In addition to being more affordable than new, it's also a more environmentally friendly approach. Bon Flow – the flair of Saguenay in a second-hand version We also collaborate with Bon Flow , a local company specializing in second-hand women's clothing. Their booth, set up directly in our Chicoutimi boutique, is restocked every month with new, carefully selected finds. A great option for those looking for unique, well-maintained, and affordable clothing—all while supporting a local business. Staff Stock – From Inside to Your Wardrobe Our employees have style, and you can too. Thanks to our internal consignment system, Homies team members can sell their clothes directly in-store. The result: a diverse, affordable selection of pieces still in great condition, definitely worth a second (or third) ride. Graphic tees, crewnecks with just the right amount of wear, vintage hoodies, or nearly new snow jackets—everything is sorted, checked, and sold at a fraction of the price. Why do we love second-hand so much? It's good for the planet : less production, less waste, less impact. It's good for your wallet : inexpensive pieces with style. It's good for your style : unique, original pieces with character. It's good for local culture : we support local businesses and initiatives. It's available now : no need to wait for a drop, just pop into the store and browse! Stop by, browse, check out the Bon Flow booth, check out the staff rack, and explore our brand-new vintage selection. Who knows, your next find might be waiting for you right there. See you soon in store 🖤
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Birkenstock Sandals: What You Need to Know
If you're looking for a pair of sandals that's comfortable for your feet while being durable and well-made, Birkenstock is probably already on your radar. Known for its comfort, anatomical approach to the foot, and quality materials, the German brand has a well-deserved reputation. But between narrow and regular models , soft or unique footbeds, natural or synthetic materials... it can be confusing. Here's a little guide to help you navigate it all—and a sneak peek at what's in store right now. Narrow or Regular: Which width should you choose? Birkenstock offers two widths: Regular fit : for normal to wide feet (empty foot icon) Narrow fit : for narrower feet (full foot icon) You can see the icon inside the sandal: It's all about fit. If your sandal is too wide or too narrow, you won't get the comfort the brand is known for. The best thing to do is come try it on in-store. We can help you determine what fits best. The footbed: the basis of Birkenstock comfort It all starts with the footbed. It's what makes your feet feel good, even after hours of walking or standing. It follows the natural shape of your foot and provides precise support for each area (heel, arch, toes, etc.). You have two options: Original footbed : firmer. It may take a little getting used to, but it provides great support. Soft footbed : A little softer, with a thin layer of foam. You'll feel the difference right away, especially if you have sensitive feet. In both cases, the surface is made of soft, breathable suede, which becomes even more comfortable over time. Materials: durability and comfort Birkenstock relies on natural or sustainable materials, chosen for their durability and comfort. Here's what you can find depending on the model: Cork and natural latex : used in the insole, for flexibility and support. Natural leather : sturdy, breathable, it forms to your foot as you wear it. Suede and nubuck : more flexible, softer, with a matte texture. Birko-Flor / Birkibuc : synthetic materials without leather, easy to maintain and vegan. EVA : A super lightweight and waterproof foam. Ideal for water sandals or beach sandals. Maintenance: to make your sandals last a long time Even though Birkenstocks are sturdy, they do need to be taken care of. Here are some good habits: Avoid soaking them in water (except for EVA models). Clean the insole with a soft brush from time to time. If it's leather, you can use a product to nourish the material. And always let them air dry, away from a direct heat source. What we have in store at Homies You can try these models on in store (and shop them online): Arizona The timeless classic with two straps. Available in: Natural leather (Tabacco, Black) Sweden (Taupe) Birko-Flor (Khaki, Faded Lime, Mocha) EVA (Khaki, Black) With soft or original footbed depending on the model. Boston The versatile clog that you wear all year round. Available in suede (Taupe) — perfect with or without stockings. SHOP BIRKENSTOCKS
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The importance of buying local
Buying local is more than just a gesture. You're supporting skate culture, Quebec creativity, and human service.
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