Gramicci arrives at Boutiques Homies in Chicoutimi:
Yo, family! Big news in the streetwear game in Chicoutimi. Boutiques Homies, the go-to spot for streetwear fans, welcomes the legendary brand Gramicci. Gramicci isn't just a brand, it's a revolution in the world of climbing and outdoor trends, and now, it's happening at Homies.
Why a brand that has no connection to the skate, snow or surf scene?
Adopting a brand that isn't directly tied to the skate, snowboard, or surf scene might seem odd for a shop like Homies, known for focusing its energies on the world around it. So why bring Gramicci into our fold? Uno is a strategic move that reflects a deep understanding of urban culture and evolving trends. Second, we're only human, and sometimes the heart wins over reason.
Gramicci: The Legend of Rocks and Streets
Gramicci, founded in 1982, creates functional outdoor clothing that combines movement and style. Starting out in a garage in Ventura, California, the brand drew inspiration from the Stonemasters, a generation of 1970s climbers in Yosemite, to design clothing suited to fast, stylish climbing. Founder Mike Graham pioneered the first climbing shorts, offering maximum flexibility thanks to a diamond-shaped gusset and a one-handed adjustable nylon waistband. The name "Gramicci" comes from an iconic climb in Yosemite, leading to the development of the G-Pants, which gained popularity among climbers, surfers, and skateboarders, recognizable by their "running man" logo. Popular as far away as Tokyo, Gramicci has evolved while remaining true to its roots, symbolizing robust, functional clothing designed for movement 40 years later.
